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a rawlings product

"Buyer Representation" for eXp agents
an exciting new chapter in estate agency

Announcement:
We have just agreed a deal with eXp that enables British eXp agents to add Buyer Representation to their business WITHOUT CHARGE! (Usual price £999+vat)

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  • Free VIDEO TRAINING!​

  • Free DOCUMENTATION!

  • Free SUPPORT

  • And an instant new REVENUE STREAM!

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SIX OBSERVATIONS:

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  1. If you are like most estate agents, you probably fail to sell to about 95% of your registered buyers, because you can only offer them your own limited stock.
     

  2. By representing selected buyers and converting just 5% of these into fee-paying clients, you would effectively be doubling your current revenues.
     

  3. Agents who represent buyers as well as sellers in their existing estate agency business can legitimately access everything on the market
    -including other agents’ stock, private sales, off-market properties, etc.
     

  4. Agents who represent buyers are well-placed to pick up additional instructions (in two unexpected ways).
     

  5. You already have most of the resources, skill and knowledge to harness this opportunity today!

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What  you get from this half-day video seminar

  • ​Everything you need to immediately integrate a buyer representation service into your existing eXp estate agency offering. 
     

  • ​All the skills and approaches you need - especially a critical understanding of what this service is, and is not, in order to generate profitable business.
     

  • Dozens of conversational prompts, phone scripts, persuasive reasoning and responses to common queries and objections from buyers, sellers and competing agents.
     

  • A series of prospecting approaches, FAQs and suggested template letters/emails to buyers, sellers and agents.
     

  • Full documentation, contracts etc

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"Now is the time to establish Buyer Representation as a unique eXp customer benefit - and it's a fabulous business opportunity"
Richard Rawlings. Award-winning estate agency trainer 

This is NOT what you expect!
Do the seminar and find out why.

Order your Buyer Representation Pack today - and bank the results tomorrow!

Usual price £999+vat but FREE for eXp agents

Simply email us here using your eXp email address (for verification purposes) and you'll get instant access to the full training resource. 
If you have not received it within 24h, please check your spam folder. 

Thanks for engaging!

Samples
  • Do you provide LETTINGS articles targeting landlords?
    Absolutely. There are hundreds of LETTINGS articles available with a specific focus on educating and influencing landlords. This is especially important due to the amount of legislative changes of which your landlord prospects should be aware. The price of a Lettings pack is the same as the sales pack - please specify which you'd prefer at time of ordering. If you'd like to purchase a lettings pack as well as a sales pack, then the second pack costs just one third of your first pack price, when purchased at the same time.
  • What HAPPENS when I place my order?
    As soon as you have placed your order, we’ll confirm that your requested location is available exclusively for you and invite you to complete THIS FORM, which requests the precise components and style of your agency that you’d like to promote, so we can supply you with the most relevant content for your business. On receipt of this Richard will call you to discuss any specific content requirements. If your area is no longer available for exclusive licence then your payment will not be processed we won't be able to help you on this occasion.
  • How do I know WHEN to publish/post the material?
    About ten days after we receive your order, Richard will send you an email with his recommended distribution schedule. This will clearly show which article/blog should be posted during calendar week 1,2,3 etc. Although you are free to post whicever article you wish at any time, some of the articles are seasonally adjusted so best to stick to the planner if you can. It would be embarassing to post "Should I withdraw my house for the summer holidays" scheduled for week 26 (June) in October!
  • How LONG does my scheduled programme last?
    During your selected licence period (eg 6/12/24m), we grant you the exclusive right to publish any material supplied. This can be on your website, digital newsletters, social media, etc as well as within the general area of your stated location, hard copy flyers, mailers, newsletters, newspapers, magazines, window display cards etc. Our copyright is assigned to you for the duration of your selected licence period only and is automatically revoked at the end of this time, plus six weeks. You will also be given first right of refusal to renew thereafter, when you will receive a batch of fresh material. If you choose to renew (as most of our clients do) then you may continue to use your original material during the renewed term as well if you wish.
  • Is the material you supply EXCLUSIVE to my agency?
    Yes, on a location by location basis. Your compilation of articles is exclusive to you - nobody else anywhere has the same pack as you. This is because the packs are compiled taking into account the specific attributes, style and key messages of your agency. During your licensed period, no other agency in your area will be licensed to use any of the material supplied to you.
  • How EDITABLE are the articles?
    All material supplied is completely editable. It is selected and written to reflect your own unique agency style and approach, eg aggressive or relaxed, traditional or contemporary, country or city, equestrian or seaside, etc. However, you must check each one before publication a) to ensure the topic is 100% right for you at that time (it shoudl be), and b) to ensure that any variables are completed, as some articles have spaces to encourage you to add a personal or local element. They are supplied as word documents, accessed via a link in a dedicated shared folder, from which they should be downloaded before editing.
  • Won't some of my articles be OUT OF DATE if they are supplied 12 or 24m in advance?
    Good question - but you can sleep easy on this point. Many articles are not time-sensitive, such as "How to Tell your Children You're Moving". Others, such as a budget comment or SDLT advice need to be right up to the minute. Your articles are sent to you via a series of links within your distribution planner. Each of these links to the master document which I am able to update before your publication date.I know which articles are time-sensitive and these are continually reviewed, so you know you always have the most up-to-the-minute topics available.
  • Do the articles come with IMAGES?
    Every article comes with a suggested image, in 1:1 Instagrammable ratio with the subject header embedded in it for added clickbait appeal.
  • Can I expect additional material in response to TOPICAL events?
    Absolutely! From time to time current affairs such as a budget, legislation change, major sporting event, extreme weather, etc come along that are newsworthy from an agent's perspective. I always send my clients ad hoc material, often on the day it happens, so you can always expect to be seen as the current expert - whatever the news. And usually with a positive spin too!
  • Is the material suitable for agents in SCOTLAND, or elsewhere?"
    The articles Richard supplies are fully in line with the nuances and legal/procedural differences in Scotland, and your material will be written accordingly. We also supply marketing content for estate agencies in Spain, Portugal, Ireland, France, the Channel Isles, Isle of Man and South Africa.
  • Can I take the CREDIT as the writer myself?
    Absolutely! I am effectively your ghost writer, helping you to communicate your existing expertise. And as they are exclusive to you locally, you can put your name to them - and ideally your photo too. But do also take the opportunity to give some credit to your colleagues too - especially your listers. Let them build a name as the expert themselves as this really impresses prospective vendors on a listing...."Here's a blog I wrote about that very subject, Mrs Seller!"
  • Will I have right of FIRST REFUSAL for renewal?
    Absolutely! We look after our clients, most of whom go on to renew year after year. We'll remind you in the weeks leading up to the end of your scheduled programme and you'll need to renew promptly in order to maintain the momentum and for continued exclusivity for your area.
  • Will my pack include monthly MARKET reports?
    Monthly market comments, in hard copy, script and video format are now offered as part of our MARKET COMMENT VIDEO service, which many of our clients purchase as an optional but engaging addition, which brings hot-off-the-press topical commentary to their website and social media posts. There is up to 100% discount when purchased at the same time as a Marketing Content Pack. You can find further details and see some examples HERE.

TERMS: 

  1. This price of this service is currently £999 plus VAT.

  2. A 100% discount is applied for approved eXp agents.

  3. If you have accessed this material be claiming to be an eXp agent when you are not an eXp agent, then you accept that, on discovery, you will be liable to pay the full retail price of the material at the time (currently £999+vat). 

  4. If you are found to have shared any of the material provided under this program (except under the course of day-to-day estate agency communications with the public) without the supplier's written consent, you accept that automatically constitutes a breach of contract by you, and, in such event, you agree to pay the supplier the non-discounted retail price of the programme at the time (currently £999+vat) plus a similar amount for every third party who is in receipt of the material as a result of such breach. 

  5. The supplier is Rawlings Products Ltd, whose details can be found below.

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